The Center of Gravity is a 3-day festival (July 30 - Aug 1) built along Okanagan Lake with Bud Light Lime Gardens located on beautiful sandy beaches, a concert series each day, DJ shows, fashion shows, bikini contests, after parties each night, and over 150 pro athletes competing in 6 different sports: beach volleyball, freestyle mountain biking, FMX, wakeboarding, jet ski racing, and basketball. The Center of Gravity is BC's hottest sport and entertainment festival!

The Beach Concert Series features Faber Drive, Dragonette, The Latency, Naughty by Nature, Karl Wolf, and Steve Aoki!